Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Best Practices for Optimizing Web Advertising Effectiveness
<shameless plug>
On Friday, DoubleClick released a new white paper that I think many in
the industry will find valuable titled "Best Practices for Optimizing Web Advertising Effectiveness."
</shameless plug>
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