A couple of colleagues and I were attracted to the sound of a Mister Softee icecream truck 10 floors below our office (and a block away) this afternoon. I sit closest to the window (yes, I'm that important that I have a window cube), but I didn't even notice it till they pointed it out. One colleague was apparently on her last nerve over it ("Killing me, Softee, with your song," she joked), though really you could barely hear it.

Anyway, we got to joking what a cool ringtone it would make for your cell phone. So, naturally, I found the company's site and poked around. Clearly, it hasn't been redesigned since 1995, which is kind of charming in a way, as Mister Softee is nothing if not retro in any event.

They even have a page featuring the music, that reads: "Because of the large volume of requests we receive for the Mister Softee theme song we have decided to include it here on our website for our customers to enjoy."

What is absolutely brilliant, however, is that it's not in a downloadable ringtone format, or even an MP3 or streaming audio. No, it's a GIF of the sheet music. Like, what, we're all going to gather round the piano in the parlor and sing the theme song together? (Yes, it actually has words.) Or, perhaps, download it to our portable player piano device that's all the rage with the cool kids?

One suspects this was done with zero sense of irony, which is magnificent. So brand appropriate.

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