Here's a bizfart that just occurred to me: a TV channel with no sound, just engaging images. Think of a multimedia show at a trip-hop concert. This occurred to me while I was blogging and listening to music but felt I didn't have quite enough stimulation and wished for just some eye-candy on TV to accompany the music.

I think this would be especially popular in bars, where some video image is already so ubiquitous in most American bars today, but usually it's more of a distraction than an enhancement. But this style of TV would be designed explicitly to be just background ambiance, so it needn't be distracting.

Moreover, ads could fit neatly into this kind of silent, montage video environment very well. Ideally, they should feature a new kind of TV commercial approach, where sound and explanation are not required. Rather, I would envision ads in a similar type of fast-cut montage style, just featuring flashes of the product and logo that could be recognized for the simple promotion they are from across the room, but fleeting enough to avoid feeling interruptive. Product placement would also be a natural, where the video artists composing these video montages could be given free reign to design longer pieces that kept working in themes of the ads cleverly and artistically.

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