Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
When I lived in San Francisco in the late 1990s, like so many Bay Area residents I became a great fan of the legendary columnist Herb Caen in the last year of his life. One regular feature of his columns I loved was "name phreaks": people whose names seemed to oddly describe them in some way, usually by what they did for a living.
In that proud tradition, here are two name phreaks I love in the media and market research space: David Poltrack, EVP of Research and Planning at CBS Television and Staats Abrams, SVP of Roper.
I heard of Poltrack a few years ago and thought that was pretty amazing for a guy in charge of research, but Staats??
Meanwhile, Roper, formerly Roper Starch, was bought a while ago by NOP, which was itself just purchased by a German company, Gfk, so, as I understand it (no kidding) the company is now going to be known as Gfk/NOP. If they could only merge with an LM, they'd lock up nearly a quarter of the alaphabet (Gfk/LM/NOP). Get a Q in there and go back to the full Roper Starch brand and they could have the whole run of GFKLMNOPQRS. Name phreaks, indeed.
UPDATE:
Oops. I forgot "J".
Comments
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)