Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Online marketing guru Joe Jaffe has a new book out, Life After the 30 Second Spot. I haven't read it yet (Joe, are you sure you got my address right for my review copy? ...*ahem*), but I'm sure it's great (and not just because Joe and I are industry buddies; we've worked on projects together, and I know he's one sharp cookie and an industry pioneer, not to mention a great writer, based on his regular iMedia column).
To promote the book, he's demonstrated his savvy in action with a funny Flash animation about the inanity of the TV Upfront, a so-called VidLit (so named by the virally popular animation for Yiddish With Dick and Jane, which I guess would be a YidVidLit.) Worth watching for a laugh and a taste of the book's insight and wit.
Also, if you haven't seen it yet, watch Joe's homemade Nike commercial based on Tiger Woods's amazing chip shot in the recent Masters Tournament.
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