Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Edward Bernays, Grandfather of Public Relations
I love learning about the history of marketing. Did you, for example, that bacon and eggs became "The All American Breakfast" thanks to a PR campaign by the nephew of Sigmund Freud? In fact, Edward Bernays was strongly influenced by his uncle's new science of psychology and used its principals (loosely) to sell Ivory Soap, Lucky Strikes cigarettes and a range of other products still an important part of our consumer landscape today. Details thanks to a National Public Radio profile.
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