Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Open Source Advertising
Another favorite trend I have in the world of marketing is Open Source Advertising. ClickZ reported on an example last month where some 25,000 people in the community of Firefox users pooled funds (around a quarter million dollars) to run a full-page ad for the beloved open-source browser in the New York Times.
Now the latest version of open-source advertising making the rounds is a gorgeous homemade ad for Apple's iPod by a California school teacher.
I'd love to see more companies encourage their faithful to do "reality ads" like these. How about a contest, with the best one airing on TV? On the other hand, keeping it at arm's length and letting it grow totally organically will keep the volunteered ads that much more pure, labors of love, and freeing the corporate brand from copyright problems (such as this iPod's use of a song that I doubt the creator secured the rights for), but then, not many brands besides Apple may be likely to inspire that kind of user devotion.
Another favorite trend I have in the world of marketing is Open Source Advertising. ClickZ reported on an example last month where some 25,000 people in the community of Firefox users pooled funds (around a quarter million dollars) to run a full-page ad for the beloved open-source browser in the New York Times.
I'd love to see more companies encourage their faithful to do "reality ads" like these. How about a contest, with the best one airing on TV? On the other hand, keeping it at arm's length and letting it grow totally organically will keep the volunteered ads that much more pure, labors of love, and freeing the corporate brand from copyright problems (such as this iPod's use of a song that I doubt the creator secured the rights for), but then, not many brands besides Apple may be likely to inspire that kind of user devotion.
Comments
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)