Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Client: Council of Public Relations Firms
Released December, 2000
The Council of Public Relations Firms is an industry association whose members include the biggest PR firms in the world. While Rick was still at IMT Strategies, he conducted this study for the CPRF, managing to interview (with assistance from other IMT analysts) 100 business professionals who touched on the PR "value chain" (including chief marketing and communication professionals inside large companies, PR agencies large and small, journalists, industry analysts and more). The common line of questioning was, as the report's title indicated, how companies were (or were not) incorporating the Internet into their corporate communications strategies.
Among the highlights:
The communications industry is not a leader in the Internet revolution
Internet-enabled networked communications will force change
Six leadership strategies for the future
Four roles will command a premium for public relations and business communications in the future (but you'll have to read the report to find out what!)
Click here to see a copy of the full report.
Comments
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)