Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Client: Quris, Inc.
Released May 15, 2002
For another assignment for Quris, I conducted this primary consumer research survey and published the results as a 25-page report. In close consultation with Quris, I designed a web-bases survey and then contracted Greenfield Online to collect responses from 1,256 U.S. residents, age 18+ who use email at least once a week. The survey had roughly 40 questions, many of which probed their experiences and attitudes about permission, personalization and privacy.
Among the data highlights:
Permission email subscribers with the highest standard of privacy are among the best customers.
Email saturation is growing.
Respondents highly value predictability in messaging.
We cross-tabulated the results seven ways from Sunday based on more than a dozen audience segments. This free summary report, 25 pages, is only the tip of the iceberg of the analysis Quris gained from the full analysis.
Click here to see a copy of the full report.
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