Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Here is the coolest thing to hit the Internet since Subservient Chicken: a high-production-value annimation of Spider-man II with LEGO characters, 'Spider-Man: The Peril of Doc Ock.' The film was produced by Spite Your Face Productions, which describes itself as "The Severed Nose of the Film Industry." The official press release makes clear that LEGO's is sponsor of the advermovie, though its not clear what role Marvel or Columbia Pictures had in its making, although their logos do appear with copyright disclaimers at the end of the four-minute film.
I am a huge fan of this kind of use of the Internet for original marketing: "invertising," I call it — ads that people go out of their way to watch. And we haven't seen the last of this particular ad yet, either. The press release warns: "The film will be be making numerous other appearances in the coming months, on tv and in stores world wide - with a special surprise due for later this year."
Bring it on!
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