Executive Summary Archives

Disclaimer:

The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.

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Competitive Intelligence With Google Web Alerts

Lots of interesting looking stuff going on at Google these days, including a new look, personalized results, Froogle (shopping search) getting front-page billing (though still in beta, as it has been for over a year), and, interesting from the point of view of competitive research, Google Web Alerts whereby you can get email updates on new pages pertaining to search terms you select.


Doubtless, this flurry of activity is a response to warming competition in search from Yahoo and MSN.
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