Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
Jay Jurisich, creative director of Igor International, a brand specialist firm, just called my attention to their new weblog Snark Hunting, focused on branding and corporate identity issues.
As an example, yesterday they posted a piece about Pepsi's bid to up-end the un-cola, 7up, with a new knock-off brand titled dnL (7up upsidedown). Cute idea, but it seems a bit lame to me for a branding strategy. How does one go about being the un-un-Cola? According to Beverage Digest, 7up has 1.9% U.S. market share for soft drinks. That's worth knocking off?
The Snark Hunting crew formerly produced the Shinola Awards, which celebs and industry insiders voting on names.
--------
Comments
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)