Disclaimer:
The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.
This tool may be well known to all those buying keywords, but then again, it may not be, so I figured I'd take a moment to piont it out here, as I've been playing with it of late: inventory.overture.com
This buried page on Overture's site shows what are the most popular keyword combinations for given phrases, based on the number of times similar phrases were searched by users on the vast Overture network the previous month. For example, say you are interested to bid for "corporate travel." Search first on "travel" here, and you'll see that "travel" itself had 1.2 million searches (in August 2002), while "corporate travel" didn't even make the list, yet "business travel" was searched 20,487 times. You get the idea.
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