Executive Summary Archives

Disclaimer:

The opinions blogged herein represently only those of Rick E. Bruner and do not reflect those of his employer, persons or companies mentioned herein, or anyone else.

rick-small.jpg




























Questions and Answers
Choose Your Domain Name Carefully
Words of Wisdom
Best Practices for Optimizing Web Advertising Effectiveness
Bruner Time Management Corollary
Ben Saitz With the Right Answer
Death of TV Advertising Greatly Exaggerated
Google Calendar: Close, But No Cigar
How Not to Distribute a Press Release
MisterSoftee.com a Blast From the Past
Bizfart: Digi-Dash
When I Grow Up, I Want to Work in Advertising
Microsoft Re-designs the Microsoft(R) iPod 2005 Package(tm)
Writeboard, and Yearning for Web 3.0
PresentationZen.com
ADD TV
Bizfarts
Media Training: Cameron Communications
Doing Statistics Justice
Name Phreaks: Staats and Poltrack
Ad Professionals All Drunks and Perverts?
Joe Jaffe's Life After 30
Edward Bernays, Grandfather of Public Relations
The Decade in Online Advertising
My Logo
The Sociology of the Mobile Phone
Yahoo Tech Buzz Game, Promising New Trend-Tracking Tool
Five Years After the NASDAQ Peak
Primetime Direct-Response TV Ads
Key Strategy for Great Advertising: Have a Great Product
Internet is Five Minutes Away From Taking Over the World?
Local Search Reconsidered
The Future of Ad-Free Content
Your Increasing Backend
Skip Intro
Keeping Local Search in Perspective
Kudos to Adrants
Google Alphabet: A is for Amazon, B is for Best Buy, C is for CNN...
Open Source Advertising
Amazon Theater
Congratulations Kevins
Live from SES Chicago
Googlezon, Epic and the Death of the New York Times
Download Seth Godin's New Book
MarketingSalaries.com
AOL and National Cyber Security Alliance Report on Spyware
Happy Birthday Banner
Percent Change Calculator
Men Trust Advice From Google Over Girlfriends/Wives
Working Women Online
Annenberg's 'Digital Future Report'
New Job
New Look
Michael Sippey
Michael Zimbalist, Managing Director
Dave Morgan, CEO
Rick Bruner, Revealed
The State of Massive Multi-Player Online Games 2002: A New World in Electronic Gaming
Online Paid Content: U.S. Market Spending Report"
Permission Email Marketing: The View from the Inbox
E-Mail Marketing - Robust Growth in a Consolidating Industry
The Impact of the Internet on Public Relations and Business Communications
Building Brand Loyalty With Email
Public Speaking
Training and Coaching
Business Weblogs
Web Site Evaluation
Web Site Development
Business Planning
White Papers
Market Research
Strategic Advice
We Have a Winner!
NYTimes.com Planning to Go to a Paid Model?
Latest in Invertising: Lego-Spiderman Ad
'Who Is Marshall McLuhan?'
Long Live The Hughtrain Manifesto
Seeking Conference Bloggers for Ad-Tech Chicago, July 12-13
How Many Obnoxious Pop-up Ads Has Google Blocked for You?
MarketingSherpa Readers Pick Adrants as Best Marketing Blog
Return of the AdTechBlog
Blogger, New and Improved: A Lukewarm Review
Executive Summary Selected by Seth Godin as Top Online Resource
The Webbys Nominations
Happy Birthday, Executive Summary Blog
Seeking Conference Bloggers for AdTech San Francisco, May 24-26
Pushing the Envelop With Online Campaigns
BusinessBlogConsulting.com
BloggerCon Wrap-up
MarketingSherpa Calls for Best Marketing Blog
Dodgeball.com
Boing Boing Seeks a Revenue Model
Blogging by the Numbers
Competitive Intelligence With Google Web Alerts
Lazy Public Relations
Conference Blogging
DMA Presentation
Nerds Rule!
Steve Hall on the Job Market
BLOG = 'Better Listings On Google'
Speaking at DMA's net.marketing on Blogs
OlivierTravers.com
My SF AdTech Panel: "The New 'Social Web'"
Introducing the Hespos Blog
The Internet Is Full of Morons
Super Bowl Ads
Classic TV Commercials of the '80s
Google Will Regret Branding of New Social Network, Orkut
The 411 on 212
Linked In: Social Not-working
I-Blog Is Back
Blogging for Business
AdTechBlog.com
PayPal May Be Interested in Micropayments After All
NPR Follows My Advice on MP3s
Micropayments:
An Open Letter to Tony Pierce, Clay Shirky and PayPal

Business Blogging, New and Improved
In Praise of PR Heroes
Parody Me
KaZaA Sues Entertainment Firms for Copyright Violation
What's in a Name?
Elitist Journalists in Denial About Blogging
Goin' Dot Com! - The Musical
PR Meets the Internet: How Do You Do?
Hackneyed Cliches
Life, Death and Business
I-Blog Discussion List
It's Official: Up2Speed Launches
In Bed With Andy Bourland
Gossip and Photos from @d:tech
Business Blogging: Executive Summary Consulting's Actual Clients
Rick Speaks
Happy 10th Birthday World Wide Web!
PR: Advertising or Free Speech
Embedded Marketers
The B2B Power of Blogs
Domain Boogers
Advice on Selecting Search Marketing Agencies
Online Cool vs. Online Fool
Talk Is Good
Marketing vs. IT
Dr. Pepper, Viral Marketing, Weblogs and The British Sense of Humor
Madison & Bagdad
That Old Chestnut:
What's The Big Deal About Blogs, Anyway?

Google Buys Blogger
Brand Recall, 60-odd Years Later
Marketing During War Time
MSN I-Marketing Best Practices Tour First Week Write-up
Rick to Speak in 10 Cities for
MSN's 'I-Marketing Best Practices'
Executive Briefing Tour
Best Part: Free!

We Are Experiencing Blogperating Difficulties, Please Stand By
Why I Get Paid the Big Bucks
Like My New Logo?
Yahoo's Acquisition of Inktomi Promises Huge Boost for Paid Inclusion
Video Blogging
MTV Creates Video Game Industry Awards TV Show
New York vs. Los Angeles
More Ideas for NPR
Healthy Choice Promotion Goes Awry, Pudding Man Cleans Up
Thieves Use Spam to Rob Homes
Congrats to Meskauskas & Underscore Marketing
Free Advice for NPR:
Viral MP3s and Affiliate Networks

A Great Year for Games
Busy, Busy, Busy
Barbie's Blog, and the Glory of Omniscience
Salon Recognizes the PR Value of Blogs
Google News Search for 'Internet Advertising'
New CSS: How's My Coding?
Most Annoying Ad So Far Today...
More @d:tech Name Dropping
Google PageRank Examined in Court
Separated at Birth?
Fun at @d:tech
Live From @d:tech
Operating Difficulties
Scary People
Fun With Viruses
@d:tech and Spam Filters, Part II
SpamAssassin Picking on @d:tech
Referrer Link Spam
NetCreations Goes Halfway to Battle Spam Problem
Andy Bourland Recovering From Quadruple Bypass Heart Surgery
MarketingFix.com
SnarkHunting.com
Decentralizing eBay: P2P Advertising?
Why Rebrand?
Earthlink to Offer Blogging Tools
Dogvertising
MicroAd, Example of 'Invertisement'
eMarketer and comScore Concur: U.S. Net Population Is Flat
Rick's New MediaPost Column:
'U.S. Internet Growth Rate Coming to an End?'

Executive Summary Newsletter:
At Long Suffering Last

Online Ads: Up, Down, All Around
Encoding Your Email Address Against Spammers
Googlism.com
Scary CEO Halloween Masks From Forbes
New Yorker Googletoon
MyWay.com, Ad-Free Portal from Founders of iWon
NPR Beats Google News Reporting Wellstone's Death
Competitive Positioning With GoogleFight.com
New Study From OPA Finds Ad Value Rises With Reader Loyalty
Hyperionics: Screenshot Utility
ColorSchemer.com
NPR's 'On The Media' Afraid of Blogs?
Brain Fart: Advertising Redirect Service
Pop-up Spam: Just When You Thought It Couldn't Get Worse
One More Publisher Kills Pop-Ups:
Ask Jeeves

GoogleWhack.com
Blogs Meet Haute Couture
From Masha With Love
Blogging, PR and Selling Out
Building Brand Loyalty With Email
Fight Breast Cancer, Click Here
When PR Meets Advertising: Microsoft's Blunder
DoubleClick & Macromedia Ally on Rich Media
Cryptic Hint
Dave Morgan Says P3P Privacy Protocol Represents a Threat to Publishers
Google PageRank Dead?
AOL to Phase Out Pop-Ups Amidst Predictions of Continued Online Ad Downturn
New Ad Vehicle: Municipalities
NYT Has More Readers Online Than Off
Demonstrating Online Audience Value:
Fawning Praise for Tacoda

Advertisers Might Have the Last Laugh on TiVo
The Next Big Thing: Massive Multiplayer Online Games
More on Advertainment
SpamNet Stumbles, Users Cry Foul
Personify Dies
Upside Sees Permanent Downside
CNN Goes Bling-Bling
60% Google PageRank
OPA Reports on Google News, Rich Media and Offline Lift From Online Ads
Weblog Marketing from Afganistan
Journalists' Favorite Web Sites
Gaming Google With Blogs
RSS Works
Advertainment: Bush Comes to Shove on Democrats.org
eCriteria: Simple, Inexpensive Web Database Tool
Street Marketing: Spreading Cool by Working the Shoe Leather
Testing New Servers
Forbes ASAP Hurrys No More
Media Ownership Consolidation Bad for Agencies?
Datacasting With iBlast
Iconocast Returns!
Search Advertising Interview
More Support for Pay to Play
MediaPost Forecast 2003 Write Up / Self-Important Rantings
Advice to Conference Planners:
Add a Map!

Google's Beta News Portal
Executive Summary Now Syndicating With RSS
Japanese Internet Market Research
Updating the Vendor Universe
Dana Bloggenhorn
Agency.com Asleep at the Blog
Which Keywords Work? Check Overture's Inventory Tool
Gateway Content: Driving Traffic With Outbound Links
When I Grow Up, I Want to Work in Advertising
Advertainment
Nike's New 'Before' Ad, Best TV Commercial Ever?
Jim Meskauskas Called Mean Names Over Pop-Up Ads
Sex Sells
Flash, Out of the Box
AdServers.org
Did-It CEO Explains How Search Ads Are Really Priced
Wikipedia: Open-Source Encyclopedia
Content Management Summit, NYC, Oct. 10
China Turns Google Back On
Edible Branding: Ads on Pizzas?
Arguing the Case for Eyeballs
Yahoo's Gray Page
IAB.net Gets Much-Needed Facelift
Forecasting 2003 with MediaPost
Libby Libby Libby on the Bloggy Bloggy Bloggy
Salesforce.com Case Study: Success Story of Afforable CRM Provider
131 Legitimate Link Building Strategies
BlogAds.com
Greece Outlaws Computer Games
FadingAd.com
New Take on Skyscraper Ads
SABRE Case Study: How Not to Handle a Sales Lead
Fighting Spam With Poetry
PRWatch.org: Investigative Reporting on the PR Industry
Gone Fishing
Journalist Who Blog
Gizmodo, The First E-Commerce Blog
Response to Vin Crosbie
Introducing My New
Copyleft )c( Policy

Copyright vs. Copywrong
TheStartofFee.com
Disturbing Search Requests
PR Society of America on How to Pitch Blogs
Qtik Has Its Critics
Trademark Blog
Al Ries Thinks Advertising Is Dead
Rick Bruner Speaks!
Introducing Marshall Strategy
Why Blogs Matter for PR
What a Top Business School Thinks of Email Marketing
Qtik Tries Premium Paid Content Network Model
More Signs of Dot-Com Recovery
Advertising Below the Belt
Amazon.com...Now Discuss Amongst Yourselves
DontLink.com
Amazon.com Passes Muster With Business Week
ZDNet on Trend Against Pop-Up Ads
Multi-Channel Shopping Over-hyped?
Profile of IAB's Greg Stuart
Rick's Spam Filters - Don't Use Exclamation Points in Your Subject Lines!
IM Marketing
Sony Ericsson Uses Guerrilla Marketing Campaign for Camera-Phone
Dispelling the Myth of 'Cannibalization'
More Details on TNT 'Pop-up' TV Ads
OPA/comScore Find U.S. Consumers Spent $675 million for Online Content in 2001
Subliminal Ad Site
Blogs and Corporate Communications
Hats Off to iVillage for Its New Anti-Pop-up Policy!
Guest Essay: Overview of Customer Acquisition Costs
Search Engine Relationship Map
Debbie Williamson Is Back
Web Services, Next Generation of Affiliate Networks?
Signs of Ad Recovery
Will It Be a Pop-Up Future, or Can Media Fight Back?
Organic Doesn't Buy Pop-unders
Macintosh Users Do It Better
Openfind to Challenge Google
WebMasterWorld.com
Internet Marketing Humor
Re-emerging Interest
When Advertising Meets Politics
comScore Wins!
Media Metrix 2.0: The Future of Net Research

DoubleClick Sells U.S. Media Group to L90 (aka MaxWorldwide)
DMOZ.org on E-Marketing
Kartoo.com Visual Search Map
FTC Calls for Clear Disclosure on Paid Search Listings
Spamdemic Map
Tea Party Coming to a Close at Salon.com?
Vendor DB Still Slightly Buggy
BIG ANNOUNCEMENT:
Introducing Beta Release of ExecutiveSummary.com's
'Vendor Universe' Database

Updated Rick's Resources: Power Search, Online Research, Competitive Intelligence, E-Marketing Sites
NYTimes.com on Web Advertising's Ugly Side
An Oldie But a Goodie
Monday Blues
Pew Research on Broadband
eMarketer Gets a Facelift eMarketer's
SpamNet Beta Still Buggy According
Jupiter Research Sold for a
Journalism Tomorrow: Whither Blogs? Sadly,
Cloudmark Responds, 'Bring on the
Can Cloudmark Handle Spam Hackers?
Cloudmark Releases P2P Spam Filtering
Free Panel on Info Overload
Everybody's Blogging [UPDATED Sept. 3,
Net Routing, Metaphoric and Literal
Yahoo!'s New Look Yahoo! is
Death of the 'Internet Commons'?
Content Management Content I just
comScore Aqcuires Media Metrix comScore
When PR Goes Bad Here
Sorry to See RealNames Go
Tim McHale Criticizes ARF for
Rethinking the PR 'Chain of
U.S. PR Industry Declines 7%
RoboForm for Gator Haters I
Lehman Analyst Holly Becker Doesn't
PwC & IAB Peg 2001
Best of Luck, Bourland In
New Email Study on Consumer
Decentralizing Keyword Advertising Nick Denton
Per yesterday's Rick Rant about
The other day I mentioned
Better Late Than Never: 5
McHale and Hespos Launch Underscore
DMA net.marketing Conf. Update Blogging
Scooby Doo, Where Are You,
Intelligence Report for Bullish News
Spiderman Spins on the Web
Brand X Speaking of (below)
Adverblogging A few days ago,
Iconocast Takes a Vacation Anyone
Wheelhouse Closes FuckedCompany.com writes: "Rumor
Peer-to-Peer Spam Filtering Hallelujah! A
Blogvertising? Nick Denton, former Financial
New Research Conference Newsletter Dynamic
There Are Buyers for Good
TRUST-Free I am really sorry
I got the blog archives
Another One Bites the Dust:
Nice. Yesterday I promoted how
Dear Customer, Who Are You
As a last-minute favor, I'm
Trend Research This is cool.
Good Work, Greg I wish
The Blog archive is screwy,
This looks interesting. DayPop.com. Have
A blog is born. --------
Hello World! --------